4. Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1
Download MP3In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity understanding, and optimizing online presence for better Google recognition.
Delving into specific entity types such as companies, CEOs, reviewers, and authors, they explore how Google's understanding of these entities influences SEO and organic growth.
They discuss the shift towards prioritizing authorship and expertise in Google's Knowledge Graph and how this affects E-E-A-T signals.
The conversation also touches on strategies for achieving authoritative Knowledge Panels on Google.
Delving into specific entity types such as companies, CEOs, reviewers, and authors, they explore how Google's understanding of these entities influences SEO and organic growth.
They discuss the shift towards prioritizing authorship and expertise in Google's Knowledge Graph and how this affects E-E-A-T signals.
The conversation also touches on strategies for achieving authoritative Knowledge Panels on Google.
00:00 Welcome to the Ranking Revolution Podcast!
00:13 Diving Deep into the Knowledge Panel with Jason Barnard
02:55 Jason Barnard's Journey: From Music to SEO Mastery
06:56 Understanding Google as a Child: A Unique SEO Perspective
13:15 The Importance of a Strong Digital Footprint
20:29 Entity Optimization and the Power of N-E-E-A-T
25:53 Wrapping Up and How to Support the Show
