Ranking Revolution

Doug: This is part one of the
interview with Julian Goldie.

In the first part, we talk about running
his agency, his overall background in SEO

and using AI to run his agency efficiently
and improve profits and generally grow.

In the second part of the interview,
which is a separate episode,

so definitely check that out.

We talk about using
YouTube to grow his agency.

So the whole thing's focused on his agency
and growing and improving profitability.

So in part two, it's one of my
favorite topics, YouTube, and be

sure to check out that other episode.

So without further ado, let's
hear from Julian Goldie.

Welcome to the Ranking Revolution
podcast, your go to source for strategies

and ideas for SEO, organic growth,
content creation, and online business.

I'm Doug Cunnington, your host.

Today, I'm excited to
introduce you to Julian Goldie.

He's a Chiang Mai based SEO expert
and link building specialist.

He's a CEO of Goldie agency, a firm
dedicated to helping businesses grow

their traffic and rank higher on Google
through link building strategies.

He's known for his in depth knowledge
of SEO, and he has successfully

helped hundreds of businesses globally
from startups to large corporations.

He has a killer YouTube channel.

He speaks at conferences
all over the world.

And today we're going to talk about
using AI in your agency to boost

revenue, increase productivity.

Increase your customer
lifetime value as well.

And in the second part, we're going
to talk about using YouTube to grow

your agency or business overall.

Julian, welcome to the show.

How's it going today?

Julian: Doing great.

Thank you.

Thanks for having me.

Doug: And I'm, I'm pumped to talk to you.

We've, uh, sort of passed each other
online for a little while, but it's

the first time that we're speaking.

You stayed up a little bit late
for us to talk and it's my morning.

It's your evening.

So I really appreciate it.

Julian: I should be in my pyjamas by now.

I know, I

Doug: know.

I, and if we were, we were talking,
I was like, all right, I'm not

going to keep you up too late.

Cause I'm, I usually get in
bed about eight o'clock or so.

Read for a little while,
get a good night's sleep.

So I.

I respect that you're, you're
staying up to chat with me.

So before we get into some of the details
on using AI in your agency, I want to know

a little bit about how you started your
agency and how long you've been working in

SEO just for a little bit of background.

Julian: Yeah, sure.

So I've been doing SEO for, I
would say the last seven years.

And I started off because I used
to be a sales copywriter and I was

writing copy, like all day on my
website, trying to create a portfolio

that I could show off to clients
and I would literally spend like my

mornings just writing for this website.

The problem was it never saw the light of
day, never got any love from Google and

it didn't matter how good the copy was.

It was just getting
nowhere fast on Google.

And so I had a few friends in Chiang
Mai at the time who saw me Wasting

all my mornings trying to create
a website that clients would see.

And they were like, mate, have
you heard of link building before?

Cause if not, we need to get you on it.

And so they sat with me for the next 90
days after that, every day we were working

together in the coffee shops and that sort
of thing, just, just getting stuff done.

And they taught me how
to do link building.

I finally got my website
ranking and getting traffic.

And I was like, Oh, if it works for me,
I could probably sell this as a service.

And that's how I sort of went from
doing this for myself to selling it

for one client who was from Mongolia.

So my first ever client was from Mongolia
and then just scaled up from there.

Like obviously it didn't happen overnight,
but grew from like, you know, one random

client in the middle of Mongolia to
having over a hundred clients today

and making well over seven figures.

Doug: And you had to figure out how
to do link building, you know, some

of your, your friends taught you how
to do it and then you jumped in and I

suspect like your copywriting experience
helped you do a better job than, you

know, just the average person that
learned how to do outreach and link

building and all that kind of stuff.

Can you talk about that a little bit?

Just the copywriting experience.

Julian: Yeah.

For me, I was a sales corporate, so I
kind of lived and died by my results.

And that made me much better
at marketing, honestly.

I genuinely, even today, I still consider
myself more of a marketer than an SEO.

So I like to do SEO.

It's fun to play with.

I have a bunch of websites, whatever.

But for me, I consider
myself more of a marketer.

And that really stems from spending
years studying people like Dan Kennedy,

Russell Bronson, learning about copyright
and learning about funnels and really

learning about direct response marketing.

So how to take attention
and transform it into money.

Doug: Okay.

And it's funny, like I, I identify the
same way and especially as I Hang around

like more SEOs that are really good SEOs.

I'm like, I'm not a very good SEO.

I'm an okay marketer I can't write
that well, but it's good enough So it's

interesting that you took that route So
once you once you figure out how to do the

link building you guys One or two clients.

How long was it before you started
scaling up a little bit there?

Julian: Yeah, it took quite a while.

I would say between six and 12
months to really start cracking

the code on client acquisition.

So I think when you're first getting
started, you're just, You desperately

trying to get one or two clients
in, and that'll be enough for you.

I remember thinking to myself
and my mate who taught me link

building, we were chatting about it.

We said to each other, if we start
making 5k a month with our agencies,

that's enough to like, just go and play
Skyrim all day in Chiang Mai and play

video games and not have to work again.

And at the time that seemed like the Holy
grail of freelancing or being an agency.

And then from there, you know, you
get to 5k and you're like, Whoa, you

know, maybe we could scale this to
10k and then you get to 10k and you're

like, mate, why would I stop at 10k?

I want to get to 40k.

And so just kept moving one step forward.

I wouldn't say it was part of the plan,
but for me, we started off with one

client, then I figured out, Oh, if I can
get one client this way, then I can crack

the code and get four or five clients.

I was using Upwork at
the time to land clients.

And then I just got really good
Cracking the code on Upwork, cracking

the algorithm, attracting attention,
differentiating myself from everyone

else, especially my copywriting on Upwork.

Like if you check out my Upwork profile,
it's not an Upwork profile, it's a sales

page, and it's probably one of the best
converting sales pages I've ever written.

Doug: Very cool.

All right.

So a couple last questions.

What is the agency look like now so
that we can get sort of a, idea of

the framework that you're using when
we're, when we're talking about AI here.

So you could lay out, you know,
whatever the org chart or however

you want to describe it here.

Julian: Yeah, sure.

So we have 50 people at the
agency and over a hundred clients.

Doug: Okay.

Julian: Multi seven figure company and
Yeah, I'm at the point now where I just

managed four people directly and then
they managed the rest of the organization.

So for me, literally my main focus
is just focusing on marketing

because that's what I love.

So I love to create YouTube videos.

I love to build systems that
generate more clients, handle

the Facebook ads, et cetera.

That's why I excel and
that's what I enjoy.

So I focus on that and the team
focuses on everything else.

Doug: And how often do you meet with
your four direct points of contact?

Julian: So we implemented a system
called entrepreneur operating system.

Which is a EOS system based on
traction, a really good book.

If no one's ever read it,
check out the book traction.

And essentially what we did was we,
we have one weekly team meeting.

It's called a level 10 meeting on Mondays.

And then from there I have one
to one KPIs, which are just 30

minutes maximum with each of the
four people that I manage directly.

So just takes me about.

I would say two and a half, three
hours to manage the whole team.

Doug: Okay.

That's per week?

Julian: Yeah, per week.

Yeah.

Doug: All right.

And then how many hours per week
would you estimate that you work?

Julian: It really depends.

Honestly, I mean like, if, I mean,
for example, for me right now, I

could get away with just one hour.

Maybe doing like 30 minutes a
day, you know, doing a quick live

stream every day, 30 minutes.

If, but I'm not really
satisfied with that.

Like I always want to grow.

And if I don't grow the agency,
then it's quite painful for me.

And so, you know, I like to grind
it out like six, eight, 12 hours.

That's a lot of fun for me.

Yeah.

Okay.

That's where I get most of my pleasure.

Doug: Gotcha.

And you only do that maybe like
once or twice a week though, right?

You don't do that like every, every day.

Right.

Julian: What, the 12 hour day?

Doug: Yeah, yeah.

Julian: I genuinely, I like to squeeze
as much time as I can out of it.

But when I work, like, I track
everything that I do and the amount

of money that it brings me and also
whether I'm being productive or not.

Doug: Got it.

Okay.

Very good.

All right, let's start transitioning
into how you're using AI with an agency.

And obviously, like you said, you guys
started something like seven years ago.

You slowly grew over time.

The AI tools were much different,
like six months ago, 12 months

ago, 18 months ago, and to let
people know we're recording this.

Early in May of 2024.

So the thing is everything moved really
rapidly and we went from kind of a shitty

experience with, um, like Jasper, no
offense, it was good for the, for the

time that it was, um, the only thing
out there, but then chat GPT, we have,

uh, Gemini there's Claude, there's
other tools that are super powerful.

So.

When did you start integrating
AI into the agency more?

Julian: It was really about,
I would say 12 months ago.

So I had a conversation with Ryan Stewart.

I actually got Ryan Stewart as a
interview guest on my YouTube channel.

And I remember having this conversation
that felt like the SEO apocalypse.

So.

We were talking about how AI could
transform the whole industry, how it

got rid of the need for, for sales,
copyrights or human writers, and then

how it was a massive threat to anyone in
the SEO industry, particularly agencies.

And so at that point, I remember
going to sleep and thinking,

do I have a job anymore?

And at that point I was like, right,
I'm going to spend all day, every day.

learning how to use chat GPT and
implementing it for my business

and figuring out, okay, how
can I get my team to do it?

Or how can I eliminate a lot
of stuff in my business and

just have AI do it instead?

So yeah, it was about 12 months ago
that really started taking it seriously.

Doug: And what were the
first couple of things?

So obviously you start messing around
with the chat GPT, see what it can do.

How did you identify an area where you're
like, all right, I'm going to, I'm going

to try to investigate this problem.

It looks like an inefficiency or
something that we can get help from AI.

And how did you approach it?

Julian: Yeah, it's a really good question.

So for me, people won't expect this,
but one of the things that I started

doing was looking at our marketing team.

Cause I was like, this AI is
so good at getting attention.

You know, it's okay for copywriting.

It's not bad for that.

Actually, if you're getting attention
and making everything more efficient

in marketing, it's probably the
most powerful thing you can use.

There's an example of that, right?

This time, probably March or February last
year, we had a full team of marketers,

so we had like a YouTube script writer, a
marketing manager, video editor, YouTube

thumbnail designer, et cetera, right?

Big team.

Costs thousands of dollars every month.

And I was like, right, do
we really need all of that?

Or could I just record a video of
me using chat GPT as a screencast?

And upload that to YouTube and see if
that pops off instead, because most of my

videos that were really well edited were
getting like 300 to 500 views a video.

And so I tested it, and it blew up.

You know, I was using Descript, which
is an AI tool for recording videos, and

so it transcribes a video automatically.

Edits the sound with AI, it removes
all the silences and filler words

inside your script, inside the content
that you've actually recorded with AI.

So it's, it's a very AI driven tool
that not a lot of people talk about.

And I use that instead of my full team
of marketers, the video popped off.

It got about 10 times more
views than we normally got.

And so I was like, Oh, okay,
well I'll try it again and again.

And then after three
videos, I was like, right.

Very hard decision, very sad
decision, but I'm going to have

to let go of the whole team.

You know, and it saved me
probably about a hundred thousand

dollars last year doing that.

Doug: Perfect.

And in this example, you're literally
just, you're creating videos to put

on YouTube and you're, you're just
showing yourself using chat GPT.

Julian: Yeah, exactly.

So it was kind of like a positive
feedback loop where I was learning and

training myself how to use chat GPT.

And then I would use that as marketing
material to get more clients and

by getting more clients, I could
spend more time on chat GPT and

figure out how to use it more.

And so it was like this positive
feedback loop where it's fueling itself.

I was making money on both sides.

I was making money from, you
know, using chat GPT and.

Automating a lot of processes, making
more money with SEO, et cetera.

And then I was also making money
by filming me learning about

ChatGPT and attracting more clients
and bringing more clients to our

funnel through that recording.

Doug: Why do you think that worked better?

Because it sounds like
it was lightly edited.

I used a script as well.

And.

Yeah.

You can do some rough cuts and get it
kind of close versus like you said, you

had well edited, you had a marketing
team creating really like short films.

Right.

So why do you think the
raw videos did better?

Julian: I think it was a combination
of number one, there was a starving

crowd of people interested in
chat GPT and not enough content

to go around to help people.

Right.

So like that was number one.

Number two was I was very authentic
in the videos instead of being like

some perfectly lit studio with amazing
production quality and like the same

thumbnail design that every single
person who's interested in YouTube uses.

I did everything the opposite.

So like there was no editing.

There was no fancy effects
or anything like that.

The sound quality was average at best.

If you go back and listen to the
videos that go like 50, 000 views, the

sound quality was absolutely average.

I think you can hear the
air con in the background.

So just by doing the opposite and
being very authentic and honest, I

think people appreciated that and
they could connect with it more.

And like, for example, when I go to these
conferences, like when I spoke at Vietnam

last month, when I went to Vietnam, like.

Everyone in the room knew me.

Like everyone was coming up to me,
shaking my hand, introducing themselves.

And it was like, wow, people really
connected with me in a way that I

didn't even realize was possible.

Doug: Let's get into the details
of what you learned as you were

creating these videos and then
implement over in an agency.

So imagine the average, you know, either
a solopreneur or an agency with maybe a

couple, few freelancers working for them.

What things can they start using
with AI to get, you know, more

revenue, you know, keep customers
around longer, be more efficient.

And I'll leave it kind of wide open so
you can lay out a few of these for us.

Julian: Yeah, I think number one, like
you probably know this as well, Doug.

Like I'm, I'm 99 percent sure
we're both convinced of this.

If you want to get clients or just make
money, then you have to get attention.

If you want to get attention.

I think that YouTube out of every
single other traffic platform that

I've seen is number one, the highest
converting and number two, the easiest

to get traffic from day one, like for
example, I can publish a new video on

a completely new channel, just like
you're saying on this new channel, and

that will get hundreds of views, if
not thousands of views from day one.

Whereas if I use any of a channel,
I might be waiting months.

I'm at the back of the queue with
like a hundred thousand of the people.

And so I think using Descript to record
screen recordings of you doing SEO or

doing client work, et cetera, every
single day, publishing every single

day will be the easiest, fastest way.

To generate more traffic and
generate more clients with AI, like

hands down, that's easiest way.

And then what you can actually do is use
AI to repackage that content that you've

created on YouTube and cut it up, chop it
up, reformatted for every other platform.

As an example of that, right?

Last year, what my Twitter virtual
assistant would do is he had a custom

GPT I personally built, but he would
use every single day and he would take

the transcript from my YouTube video.

And chop that up and then post it into
like a five part tweet and a LinkedIn

post and a Facebook group post, et cetera.

And so just from that one single piece
of content that I create on YouTube, we

could generate content for like every
single other platform just by using AI.

And this isn't like, you're
just repurposing content

and throwing it out there.

These are like Twitter accounts that
we're getting like millions of views,

millions of impressions last year.

So it works really well.

Doug: Awesome.

And it's funny for my, my other podcast,
I interviewed a guy named Brian Feraldi.

He's a, a writer for Motley Fool and
written a book or two, but anyway, he, we

talked about building a content machine.

So.

You know, he's, even though he
has a writing background and

has written like thousands of
articles, he is using chat GPT.

He's going through like a similar process.

And the other thing that he does for
his content machine, like he'll test

a, you know, a specific topic, maybe
I'll do a in your case, you would do a

video, but he tests things on Twitter.

And then if it does well, like if
it's say, I don't know, the top 10

percent of his content, then he'll.

Put that back into the machine where
he'll create, yeah, LinkedIn posts.

He may do an infographic.

He'll just repurpose it
in every way possible.

And then if it works well, he's, you
know, pumping it back into the machine

because on social media, not so much on
YouTube, but on social media, like not

everyone sees everything all the time,
you could publish the same thing over and

over again in your reach, maybe, you know,
some small percentage of your overall.

Audience.

So it's not like people are going to see
the same thing over and over and it works.

Awesome.

So I think that's super smart, man.

Yeah.

Yeah.

I

Julian: mean, the, the custom
GPT that I built is called

a hundred X content machine.

Doug: Oh yeah.

Yeah, yeah, yeah.

We'll, we'll link up.

Is it readily available
or is it a private one?

Yeah.

It's on the GPT store.

It's publicly available.

Okay, cool.

We'll link up to that
so people can get to it.

And yeah, I hopped in and created
a couple of the custom GPTs too.

And yeah, I just created them cause I
was using them and then it was like,

Oh, I'll just put them out there
now that that's, that's out there.

Julian: Might as well.

Right.

I mean, I don't know, this is another
way that you can leverage AI as well

to get clients is like what we actually
do with our custom GPTs is like, number

one, it helps me save time on my team.

It trains him on how to.

Do marketing without having a marketing
head, but also when I make these

available publicly on the GPT store, I
insert like affiliate links, links to

my funnels, links to my sales pages,
et cetera, in every single response.

And so every time someone uses
one of my GPTs, it sends traffic

my way to my, uh, sales funnels.

And it's like, okay, that's just
a machine designed to convert

that traffic into money as well.

Doug: Oh, that's great.

I'm going to have to go take a look.

Cause I minor super basic, literally
just what I was trying to figure out how

to, how to, um, save time for myself.

So I just have like the normal
link back to the home page of

the site, but I don't have it.

Doing what you're saying, which is great.

I haven't heard anyone else doing that.

Where did you come up with that idea?

Julian: I think it was just like I
wanted to showcase something new that

people hadn't seen on youtube before and
I was like, how can I make sure this?

GPT makes money in some way.

And then I was like, Oh, you can
insert affiliate links into it.

Let's do that.

That's so awesome.

Doug: Okay.

So that performs pretty well.

Do you advertise or in other ways,
market or promote that custom GPT?

Or is it just through the natural
search of people looking for content

production and productivity and
all that on GPT or on open AI?

Julian: So like, In many different
ways, I showcase it, right?

So it might be in my funnels,
my email funnels on the backend.

Then also have a free SEO
course on how to do AI SEO.

And so it has multiple modules on
like how to build custom GPTs, some of

the ones that I've built, et cetera.

And then I have this sort of massive
document from the last sort of 12 months

of work, cause I've been doing this
every single day, where it has 200 chat

GPT prompts inside there, along with
all my custom GPTs, all the workflows

I've built, et cetera, all the SAPs.

And so.

I try and give it away in as many
ways as possible, because if you just

create it once and market it once it
will just go off into the ether, like

you were saying about social media.

So like, if you can really show people
like, listen, this works really well.

Here's how to use it.

Here's how I'm using it.

And then you get people using
it and that builds up traction.

Additionally, one final thing I want to
say on that, sorry to interrupt there.

One final thing I would say
is like, you can actually rank

these custom GPTs on Google.

And then kind of like parasite SEO,
you can rank number one for a bunch of

keywords related to tools that people
are searching for, and then they'll

use your tool and you'll be number one.

GPT is like a DR 90 ranks.

Well, can

Doug: you, I guess you
have some examples of that.

Can you talk about one of the examples
and can you tell us how you did.

The SEO or link building or how you
generally promoted it so that you can rank

on Google with one of your custom GPTs.

Julian: Yeah, sure.

I'll try and pull up one that's still
ranking right now, but in the meantime,

whilst I'm trying to find that, like,
so the way that this works is a.

OpenAI, chat.

openai.

com, and I'll share my screen
right now, if you want, and just

show you what I mean, but chat.

openai, it's a DR92 website, you
can see my screen right here, right?

Yeah.

And so it's a DR92 website, so
it ranks really well naturally.

And so you can see, for example,
I'm ranking for 151 keywords with

this custom GPT that I built.

For example, I chat GPT keywords, chat
GPT for keyword research, et cetera.

And so what you can do is inside Keyword
Explorer, without doing like a full SEO

tutorial, but what you can do is like you
put keyword tools, say into, into Ahrefs.

Fill it down to like, I don't
know, I would say KD 20 or less, a

keyword difficulty 20 or less, and
just find a bunch of keywords you

can potentially rank for, right?

So for example, like keyword match
type tool, that could be a tool

that you actually create on openai.

com.

And then when you build it, when you
build these custom GPTs, you can optimize

the title for the keyword you want
to rank for, optimize the description

for the keyword you want to rank for.

And then you see these conversation
starters, for example, like I want

help with SEO, what that should do is.

Like if you click, I want a free
SEO strategy session, it will

send them to my funnel right here.

This is like, if you want a free SEO
strategy session, just click here.

And then I can also track
with the UTM that it came

from my custom GPT in the URL.

So it's just like very easy, quick should
take you about 10 minutes once you've

had a few practices of that, but it
works really well, ranks really well.

Doug: Very good.

And for the people that are just
Listening Julian, you actually

explained it pretty well.

So you didn't miss anything
for the audio only listeners.

So you explained a few ways where
obviously AI helped out a lot.

You explained how you integrate your, your
marketing funnel into the GPTs, which is,

I think I haven't seen anyone do that.

So kind of groundbreaking.

I'm sure other folks are doing it
around there now that you've mentioned

it, but any mistakes that you made
along the way where you thought, Oh,

this is going to be really awesome.

I think I've.

You know, I'm going to change the world.

And then you realize, Oh, this is
actually not working like I thought.

So what are some of the mistakes?

Julian: Oh, man, I can tell you a fine
example from last month, if you want.

And this was just at the time
that I absolutely didn't need it.

Right.

So what happened?

Obviously the whole clapping
in situation happened.

And if anyone's not familiar with that,
basically what happened was March the 5th,

Google releasing the Google core update.

But what they also did was manually
clap a bunch of SEO influencers.

So for example, I got hit a bunch
of my sites, including my personal

agency site, got manually de
indexed from Google for showing if.

A few things on YouTube that they
probably wouldn't be comfortable with.

I don't blame them, but it happened.

And then you got Jesse Cunningham,
Jackie Chow, et cetera, who

also got hit during this update.

And so this was.

I had a lot of attention
on me that weekend.

Like every time I open up YouTube,
there was a new YouTube video about me.

Every time I open up Twitter or Facebook,
someone else had posted about my website.

It was a really surreal, but scary time
in terms of, you know, like, I'm, I'm

getting a lot of attention on me and
it's this kind of out of control at

the same time, my virtual assistant.

Taking that transcript from my latest
video, where I said, I'm going to remove

my websites from Google search console,
because that's how they got clapped.

And I'm just going to do
this as an experiment.

When he was transcribing this
into a custom GPT for a Twitter

post, he put, guys, if you, if you
remove Google search console from

your manually actioned website.

You'll get it back and it
will start ranking again.

And I was like, Oh, come on guys.

Like that was the worst possible
moment you could have posted that.

Cause everyone's looking and
everyone wants to, to sort of,

you know, come after me anyway.

And so.

Luckily I found it in time and posted,
retweeted it and said like, you know,

listen, this is English sarcasm guys,
but that really backfired on me.

Like that was really a,
an interesting moment.

And one way I realized how, well,
you can, if you're not careful.

There's black swan events where this
can backfire and actually hurt your

reputation if you're not careful.

Thankfully, I was checking Twitter
and I was checking what my virtual

assistant was posting that weekend.

If not, that could have
got way out of control.

He could have kept posting that all
weekend without me realizing, you know?

Doug: Is there anything that you
implemented after this happened to

prevent it from happening again?

Julian: I mean, so one of the things
I realized about that was like,

number one, I probably have to
train my virtual assistant better

if he's going to represent me in my
company, but then at the same time, I

realized that most of the negativity.

In the SEO space tends to come from
Twitter and most of the hate, et cetera.

And so I was like, okay, I
need to switch this around.

And then the other thing that I noticed
was that if you look at all the influences

that got clapped manually by Google
during that day, they were all on Twitter.

Like that is a common
denominator between everyone.

If you look at YouTube, and
there's a bunch of people still

doing very naughty stuff on there,
they haven't been touched at all.

In fact, some of their websites
are doing better than ever.

And so, what I realized that weekend was,
uh, if Twitter is the source of these

manual action penalties, Then why don't
I just target a totally different market?

And so now my assistant actually focuses
on agency related content, not SEO related

content on Twitter, which means that no
one's replying to my tweets and tagging

in Google search liaison or Joe Mueller.

And that has played out way better
because agencies are our best clients.

Anyway, I want to work with them
and SEO is probably sometimes very

difficult customers to work with.

Doug: So interesting.

Yeah.

I don't spend much time on Twitter and
it sounds like, I mean, you just pop

in occasionally, but mostly it is a
VA that's helping you out on Twitter.

Is that right?

Julian: Yeah.

Best thing you can do is just not
look at Twitter, like especially the

tweets and the replies, especially
right now after all the updates, like

there's a lot, don't get me wrong,
there's some good people on there.

But there's a lot of negativity
and hate on that way worse than it.

Yeah, he's crazy man.

Yeah.

Yeah.

Doug: Yeah Now that you mention it, I
mean, I don't spend time out there, but

I published a video or two Where other
people shared it and i'm like, ah now

that you mentioned i'm like, oh shit.

Luckily.

I don't i'm not Nothing that i'm
doing relies on google Search traffic

or Google specifically, which is a
great place to be after going through

some ups and downs over the years.

So,

Julian: yeah, you're speaking
to Michael Denich from wealth

of geeks yesterday as well.

And he was saying the same, like his,
you know, you made a video, right?

About the, the case studies
on Google's publisher site.

Yeah.

Where all these sites that were
case studied and showcases creating

the best content, real businesses
doing content the right way.

And like 90 percent of these
sites took a hit, took a dive in

traffic after the latest updates.

He was one of them.

So he had the photographers in like
this time last year, and then he's, his

traffic is basically down to zero now.

Doug: It's, yeah, it's, uh, somewhat
embarrassing, I would say for Google.

And I don't know, obviously, I mean, it's
a big company, there's different teams.

They have different priorities.

Like no one's dumb.

Like they know what they're doing,
but externally it looks pretty stupid.

And I'm sure the teams are
like, ah, like this looks dumb.

Julian: It's wild.

It's wild to see what's ranking instead.

That's what I would say.

Doug: Thanks a lot to Julian.

And this was the first part, as you
know, part two comes out soon and it

might already be available depending
on when you listen to this episode.

So keep your eyes and ears open for that.

We talk about YouTube and get
into some of the details about

running a YouTube channel.

Additionally, you should check
out Julian's YouTube channel.

He publishes a lot of live streams
and does a lot of live stream.

So definitely worth checking out.

And by the way, if you have a minute,
please make sure you're subscribed

wherever you're consuming this content.

If you really like it, you can leave a
review out there on one of the platforms

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wherever, and it'll help the show out.

I really appreciate it.

And we'll catch you on the next episode.