Ranking Revolution

Welcome to the ranking revolution
podcast, your go-to source for

strategies and ideas for SEO.

Organic growth and business
Today, we're chatting with Victor.

Karpin.

Co, and this is like our normal
interviews with two parts.

The first part, this episode, we're going
to focus on gaming and casino, SEO, which

is an area that I'm not familiar with.

I hear it's very competitive.

So it was the first time that I talked
to someone who actively knows how to do.

Gaming and casino SEO.

And the second part, if you dig
the conversation, we talk about how

he has grown his SEO agency from.

Basically himself into about
150 people on the team.

It's pretty insane.

So thanks a lot to Victor.

Be sure to check out the links to
you can connect with them elsewhere.

let's just throw it to the interview now.

Thanks.

Doug: Today I'm chatting
with Victor Karpenko.

He is an SEO and he's the founder of a.

Digital marketing agency with a focus on
SEO based in advanced data driven SEO,

which seems like the perfect way to do it.

He's also the product
owner over at link checker.

pro and that's the SAS tool for link
building management and analytics, and he

has a newsletter called data driven seo.

com, which is a killer name.

I don't know how he even
picked that up and we're going

to chat about a few things.

Victor has his hands in several different
areas, and I think this might be the first

time that I talked to someone who actually
knows how to do casino, SEO, and it's kind

of interesting because it's more on the
edge of typically what I have looked at.

I'm usually like kind of plain vanilla
sort of SEO and that sort of thing.

So I'm excited to get into
some of the details today.

So Victor, how's it going?

Victor: for having

Doug: got it.

And what's the name of your agency?

It's just so everyone knows.

Victor: SEO Profi.

Yeah.

Doug: Perfect.

You, it rolls off the tongue for you, but
I locked up when I was trying to read it.

We'll put links for this so people
can get to all this stuff today

in our first conversation, because
we're actually going to have sort of.

Two separate areas.

Today, we're going to talk a little bit
about the casino SEO and some of the

affiliate marketing that you do first.

And I'm curious, how did you initially get
into SEO or websites and working online?

Victor: Yeah, it was like 2005, 2006.

So it's a long time ago.

Yeah.

So I was buying and selling domains
back then, you know, like different

ones on different auctions.

So it was com, net, org, local
ones, and I wanted to sell more.

So I created a website and Started to
rank it and learn everything from it.

And then like, that's how it started.

Yeah.

Okay.

Doug: And were you, were you just
by default sort of interested

in like the domains and
working on computers and stuff?

Did you have an affinity
for it when you were a kid?

Victor: No, it was actually
like, uh, actually I was in

high school in 2003, 2004 in us.

So I finished junior and senior
year, like out of the Ukraine.

So I decided to go back to study back
in Ukraine after the high school.

And.

I started like, you know, to learn
all of this, like, HTML, but basically

my first, I picked up first book.

It was like on the market, you know,
about HTML with a CD where you can learn

how to code like, so I created my first
website on HTML and out of this, it's

like, you know, started like, pretty good.

So I, I was making websites, then
I was registering domains, then I

started to sell domains and after.

Like, I promoted my first website.

I was like thinking, okay,
where do people teach it?

You know, and I, I found some job
offers like in Kiev, in Ukraine.

And it was two of them back then.

One people just wanted me to be
a team lead of the department.

And I was like, well, I'm not going
to learn anything there, you know?

Like, and another one is where actually
it was pretty decent company and

they were promoting poker websites.

So, uh, so that's how I started.

I worked, I guess.

Three, four months in
that company, maybe five.

And I think this is the
only job I had in my life.

And then I started my agency because it
was so easy back then to rank websites.

You just like it, maybe, you know,
it was safe that are you back then?

It's, service where you buy links like on
a website through different parameters.

And before the Google penguin, you
just, I don't know, spend five bucks

and on the keyword by bags in Boston
by leather bags in Boston, you just

rank, you know, there are, why was.

It's insane back then.

Doug: All right.

And our second conversation, we're
actually going to talk about your

agency and we're going to get into
some of the details because you have

a pretty substantial team of like
150 or so people, but I don't want

to get too distracted on that stuff.

It's interesting.

You mentioned the year.

So this was like, say 2004 to
maybe 2007 or something like

Victor: that.

2006 probably.

All right.

Five, uh, 2006 where I actually started.

Yeah.

So it's a long time ago.

Doug: And that's when gambling
online was, I feel like it

was kind of getting started.

One of my roommates, he actually played
poker online while he was searching

for a job and that went on for like a
year and a half before he got a job.

So is, is this the timeframe that
we're talking about when gaming was

kind of getting started and we're
talking like poker and gambling, right?

Victor: Yeah, I guess.

But back then I was like
I was just doing SEO.

I wasn't like in affiliate stuff.

So I didn't know how huge it
is, how much money you can make

out of the affiliate back then.

So, and it was easy to rank
websites back then, but I was just.

Just doing SEO.

I came to affiliate probably like
in casino affiliate, like in 2016.

So,

Doug: okay.

So you put in your time
for about eight years.

It sounds like, and what were
you doing during that timeframe?

So are you working on your
own projects, other projects?

Victor: I was trying to run my agency.

Yeah.

So, so when I quit working in
that company, I understood like

how to rank websites pretty fast.

And I started my own agency.

I ranked it actually for the keywords
like search engine optimization

agency, ICO agency, but locally in
Ukraine and I started to get leads.

It was pretty good.

But this is, was my first fail when I You
know, I grew up to Decent size of clients.

It was like 50 something clients and
it was only three SEO people who were

managing all of this and we decided to
do web design all the development stuff

and this is when the Um, everything
went wrong in the wrong direction, you

know, when it was hard to manage, you
know, developers when they play Counter

Strike during the lunch, you know,
and during all day and you can control

them, you know, and so, yeah, so I sold
eventually my first agency like and after

two And I started like writing a blog.

It was like SEO profit.

net.

That's how this company name started.

And I started to get.

Like a lot of leads, like, you know,
my, like, I don't know, like maybe 50

in a week, a hundred in a week and I was
selling them before like, so I didn't want

to like take clients to work with them.

But after sometimes I thought
it's good opportunity to grow.

So out of the block, we grew to a
company and then started to scale.

Doug: And in 2016, you got
started with the gaming industry.

And again, we're talking like poker
and gambling and stuff like that.

So when, what was the catalyst
for you to get started there?

Victor: I met one of my, uh, Partners and
friends back like, we were chatting in

restaurant and the casino guys said you
should stop doing bullshit like with all

this SEO like client SEO, you should start
ranking like your own casino websites.

And that's when I started actually like,
Talked about this case at the Chiang

Mai conference like, how we went from
zero to a hundred K per months, like

on this website, but it's a long road.

I started, I, as a side project near
my office in Kiev, I rented another

office, build a team there, which
like try and try to rank website.

And it was like it was like, I guess
mine was 160 K in one year, in one and

a half year, just like burned money.

No rankings, like no profit,
nothing like frustration.

But then somehow we figured out and
started to rank in the different

geos and made that money back.

Doug: Okay.

Very good.

When you hit the sort of early part,
and you were trying to figure out what

to do, how did you, and how long did it
take to actually start making some money?

Victor: Like almost one year after
we started to rank, because we had

expenses for the team, it wasn't like
cheap, you know, like outreach content

link builders, like who outreach,
cause we had everything in house.

So one year after we started
to rank for like good key money

keywords we started to make money.

Like, I think we even
broke even operationally.

Doug: And.

Because you had the agency and you
were doing other work beforehand,

what are the biggest differences when
you were working in the iGaming niche

versus, say, a normal affiliate site
where maybe someone has reviews on

different camera gear or whatever?

So what are the major differences?

Victor: I think now it's not that
many it's not big difference just

because now everyone like if you
go to the website, like security.

org, when you see like all the pages,
like, you know, structure, like all

this, like H1, H2 tables, pros and
cons comparison, like, you know, before

people didn't use this like Backlinko
skyscraper types of content, but in

casino, it was already, but in casino.

People do buy links.

It's not, not like get, you know, like,
do statistical posts or like, uh, I don't

know, respond on Haro or other services.

And you will get, everyone gets links.

For money, you know, and the budget
it's more like budget game, you know,

if you want to rank for like really a
competitive money keyword that like, I

don't know, one keyword group can make you
out of like a hundred thousand per month.

You know, what are you will do?

How much will you spend to keep this
revenue like at the same level, right?

so this is the only difference like more
competition because in some Countries,

you don't have google ads because
it's like google restricted Right.

Sometimes you have this black hat
ads, like where people do clocking

and they still pop up in the countries
where they're not supposed to, but

in most cases, if you're a number
one, you are number one, so you get

all the traffic and the players and

Doug: it's pretty surprising.

To hear you say, is that that
much different these days?

And I guess things have
changed a lot for sure.

The biggest difference is just like.

The scope of how much investment it
takes and then how much profit you

get is just a bigger number, right?

Victor: Yeah.

Yeah.

But, but it depends on the niche.

Cause we like, as a agency, we
promote like online brokers, like

insurance companies, lawyers.

And we, we, we know like that some
keywords, you know, like is a, is a

jackpot for the business, you know,
like, and we know that if you rank

number one on number three, like
number three can give you half.

Half of the leads you can get from number
one, you know, the same as in casino,

but investments like, for example,
I had Amazon review websites like

best metal detectors or other niches.

And it's like, what you need, like
2k per month on outreach links, like.

10, 15 links per month, nice content
structure, and you probably will be top

three, but how much will you make now?

3 percent out of like the sale,
you know, or you can get at

least 500 euros from one player.

You know, and out of this, like
the math is a little bit different.

That's why like traffic is harder to get.

Yep.

Doug: Okay.

And you mentioned earlier
about just content and link

building and the other budget.

So what kind of content were you
publishing either on, you know,

your own site or other sites?

Victor: Just if it's review
website, just review content.

So let's say like you need
to review casinos, right?

You need to have criteria.

How do you review it?

Right.

So like, I don't know like licenses,
bonuses, gaming experience, like,

and like, a lot of different,
like, it can be like up to 10

points where you review, right?

So this is um, yeah.

So the content, like,
uh, it's review content.

It has some criteria, right?

So we review according to some criteria.

So it can be like best online
casinos in this country.

Here is the top 10 of them.

Like, so it's like list of 10 of them.

It's like, then how do
we review this casinos?

So it's criteria, right?

Then, and then it goes like about
the process with a nice schema,

nice structure, like, all questions
in this cluster gets answered.

So this type of content, so it
can be like, or 2, 000 words or.

10, 000 words like just for one page.

That's all.

Doug: So really all the same stuff
is just about casinos instead.

Yeah.

Okay.

And then is the main idea you're
referring, you know, people that are

trying to research casinos, you're
referring them over to the online

platform, whoever they are, right?

Victor: No, it's depends on the, like,
for example, in UK it's, it's Two niches,

a white niche where like you promote
only like your casinos with UK license.

And it's like black niche.

Like we, we, we didn't go there,
but it's like non gun stop casinos.

It's like casinos without UK license.

Right.

So when you promote in a white hat
way, like, like you need to be You

need to promote it as a brand, like
almost as a casino brand, like not in

a nice way, nice links, you know, like,
like good UI, UX and all this stuff.

But when you go in the black side of
the like, not regulated casinos there

is like, So many spammers, like any type
of links, like, any type of content,

like, even spam, you, you know, just to
drop so, so they can get this player.

So, yeah.

So why I'm saying this, like players
looking for something, right.

Like in some, uh, Players
looking for good bonuses for free

spins for like payment methods.

They want a deposit for providers
and casinos that are the best by this

provider for like Many other criteria
even for a license like some people

Europe wants to play and like Malta
gaming authority casinos, right that

have this license so the Keyword groups,
like white, depends on the geo, right?

You can't just make one website and
just cover all the countries, because

you will have, like, niche specific
competitors that will just crash you,

just because you don't have enough time
to focus on these pages that are You know,

Doug: okay, wow.

So it does get kind of complicated.

Well, one side question.

And for people's reference, we were
chatting earlier, you're in Florida.

So you're in the U S and one thing that
I noticed in the last few years, and

it Of course, it depends on what state
you're in, but the gambling apps on

phones and for sports betting is becoming
huge, like tons and tons of commercials.

And there's a lot of regulation.

I know the state I'm in
Colorado, it's legal.

You know, people can gamble
on their phone and stuff, and

you can gamble on crazy stuff.

Like who's going to score.

Victor: It's only betting there.

It's not, casino's not
allowed in Colorado.

Doug: Right.

Okay.

Got it.

And, uh, but I'm, I'm curious from, from
the standpoint that laws are changing and

more people are gambling on their phone,
has that changed the industry at all?

Victor: Like, I mean, if you rank for
online casino, NJ, like New Jersey

or whatever, like you still will get
like from three to 500 players out of

this keyword out of the top position.

And if just think about think about
numbers if the brand, especially

in us, cause it's regulated.

And.

I do know laws and we, we have licenses
as affiliate in us for the website.

So without affiliate license, I can't
get a contract with the operator

just to get the reference link.

So it's mostly CPA, like
cost per action, right?

Per player, or whatever.

So, if you rank, like, in New Jersey, for
this keyword, and you get from three to

five hundred players per month, multiply
it by, I don't know, three hundred bucks

CPA, at least, this is the amount of money
you can get out of this like, position.

Right.

Of course when I was in Chicago,
I got message in Uber eats.

Do you want to get this bonus code
from MGM to play to start playing?

Right.

Like, cause when you enter in New
Jersey, you get like six advertisement

in your phone, like in one minute,
like, you know, you're like, come on,

like, how is it even possible, but
still search stay really powerful.

So I'm just.

Pointing all my attention
only ranking in Google search.

Yeah

Doug: Wow.

So it's so crazy.

And people may not realize that if
they're in a state where like some of

this stuff is not allowed and there's

Victor: no.

There are some loopholes like, cause
it's like a sweepstakes, social casinos.

They are kind of not like
casinos, but you can buy.

Virtual currency and just a deposit in the
casino and you play this virtual currency.

And like, but I do study a lot about
overall regulation about the laws and

about the taxes, because it's also
good for a player to know if I win

and some casinos pay a really good.

Like, people win in because, you
know, that's why this business stays,

you know, like they win, they lose,
but and if they win, how much taxes

do they need to pay on this win?

Like from what amount they need to.

And so on our review
websites, we just try to give.

As much information as possible so
the player when he reads he knows when

it's better What way of deposit is
better to deposit to get this bonus in

what slot he can play with this bonus?

How many free spins he will get
and so when you understand the

intent of the Like search, right.

And you provide on your landing page,
not just guide and like, I know AI

generated text, but actually write offer.

And then all this text for
search engines, it converts.

Doug: You mentioned earlier,
just how much the CPAs are.

Can you give us a sense of the scope
of how much you're earning in your,

you know, this area of your business?

Victor: Like, I don't know, seven
figures, uh, like this number.

Doug: Yeah.

So a pretty good amount,
pretty good amount.

And you mentioned the affiliate
license that you have to have.

Can you talk a little bit about that and,
and what someone needs to know to get

one and how much it costs and all that?

It

Victor: depends.

Like for example, like New Jersey is
the easiest one, but it's the most

competitive market, like in it's like
most of, i, I, I think it's 38 casinos

in New Jersey, like legal one that's,
it's, it's, it's good to get a license.

Like you better get a lawyer 'cause it's
faster and like, and it's also good to get

a lawyer that do fixed rate your license.

For example, for three K one state,
then, for example, I had this experience

when I signed for a retainer and they
just interesting in spending all of my

money on the balance because we started
the contract where they like apply,

they get some work done, they like
respond, but, uh, to get the lawyer

that can connect you with the operator.

So like, let's say they have already
connections, like, I don't know, with

battery verse, like, or like with
bat 365 or with different brands.

And so after you get permission, this
license, you before that you need to sign

contract with the operator that he is
like sponsoring you and proofs that you.

You are like the marketing partner.

So then you apply this stuff and then
I guess one month, one, one and a half

months, you give the you have the license,
it's like one time fee and that's all then

it's for casino embedding in New Jersey,
in Pennsylvania, it's hard to, you need

to do like even fingerprints like and
I'm not talking about the revenue share.

Cause in Europe, everyone, most of
the SEOs working by revenue share.

So I have like, like, I don't know,
like CPA if it's like, if I'm ranking

for the super money keywords operators
usually give CPA, like let's say 150

Euros plus 45% rev revenue share.

Like, and it's possible in u in us.

I think operators, it's not that many
operators, not that big competition.

So they just skeptical about affiliates,
especially the one that's like two

years ago, everyone got the license,
but not that many people got traffic.

You know, so they are like, they spend
their money on helping affiliates to get

licenses, but didn't get much in return.

So they are more skeptical.

Yeah.

Doug: Very interesting.

So, and just to recap on that,
so you would have to get a

license on a per state basis.

It's best to hire a
lawyer on a fixed basis.

Amount versus a retainer
or an hourly thing.

And for each state, you
would have to repeat that.

It generally sounds like a normal
bureaucracy situation where it takes

a little time, costs a little money,
but it's like a month or six weeks or

something like that most of the time.

Victor: Yep.

Yeah.

And not, not a month like it can take up
to three months one and a half months.

It's after you already applied,
like, so, so before you need to

prepare, so it also takes some time.

Yeah.

And it also depends who applies, is
it resident, non resident and like,

like a lot of different details.

Doug: Yep.

So get a lawyer.

They'll be able to walk you
through it a little bit.

Easier than trying to figure it out.

Okay.

So this whole area is new to me.

Like I said, I haven't
talked to anyone who's.

Works in the casino
world or anything else.

What other questions should I have
asked you that I have not asked you?

Victor: I don't know.

Like you can ask some about SEO.

This is, this is like product SEO, how
to like, I don't know, get the website

from scratch, how to research, how
to find keywords, because like, you

know, Right now everything is super
comparative and I think the main thing

you, you should have just figured out
where you can get this traffic for sure.

You know, like it's better to get
like some easy traffic, like, let's

say slot traffic, like slot review,
traffic start from this, and then

just add up some money keywords.

So probably, yeah, anywhere
in this area, I can

Doug: like expand.

Okay, cool.

Well, let's, let's talk keywords then.

So if someone.

Like you said, let's go with your example.

You have identified some longer tail
keywords, something pretty specific.

So where do you go from there?

How do you develop the keyword plan?

Victor: I start from not going to Ahrefs,
not to go into SEMrush, not to go into

any tools, so we start with the database.

So first I start, okay.

What is U.

S.

casinos, URLs, what are they products?

Let's say casino embedding, right?

So, or live casino what are their games?

Like roulette, blackjack,
like live DRL and whatever.

So, I structure them, what's
the payment methods they have?

What states they operate?

So, after I have this information,
I go through different intent.

I go through what I can offer to users.

Thanks.

You see, so like, let's say Amex casinos,
like if Google, if people Google Amex

casinos, they probably want to deposit
with the Amex card in the casino.

So I need to give them actually
casinos that accept Amex card, right?

So, and then from the structure,
I go, uh, where people search.

And take only keywords that are like
have some search volume other, I

don't like touch in the beginning.

So mostly I go from database structure
and then keyword research like through

these groups and then mostly programmatic,
like, so I can launch website with 500

pages, but I will have like main page,
which is a half page on one casino page

sub, like with a casino product like,
Pages, payment methods, games, providers,

and it can be a lot more, you know, so.

Here, like after you doing database,
you actually understand who is who, who

is offering what is it enough offers.

Cause nowadays I see a lot of ICOs.

They just first started in
ranking website and then I,

they are looking for the offer.

I go from the offer to
can I get traffic there?

You know,

Doug: perfect.

And the cool part from
what you described is like.

You gave the example for casinos, but
really you could apply that to any

other niche where you should think
about how you're going to earn money.

And the other insight, which you stated,
basically, you know, what that person

wants based on the different criteria.

And it's very, it's very clear because.

You have it right there in the database
and you see, Oh, they're interested in

exactly the criteria that you spelled out.

So maybe the game, the state, the
deposit, uh, the other details.

I don't know all of them, but
that's a cool way to look at it.

Awesome.

Yeah.

And do you do any other sort of.

Competitor analysis or from
your database, you, you know,

Victor: I have a like
our own internal tools.

They're pretty good.

Like we probably will
launch some in quarter two.

So we develop them like maybe
two years already, you know?

So.

It can go from the domain overall,
so we can get like basic data from

Ahrefs, Majestic, SEMrush, SimilarWeb,
and like see how much it is.

Links they have, how much do they cost?

What type of links do they have?

Like how much content they have,
like what the length of this

content, how it's structured.

So we basically have like internal surfer,
we have surfer for backlinks that show

you the score and how, which anchors you
need to use, which type of the links just

to get to the score to rank this website.

So I, I'm going more niche
specific and like if.

I'm looking the niche overall.

I'm looking at the big websites
in the beginning, right?

But if I go cluster specific like for
one keyword group We usually look at the

content score backlink score technical
technical score on page score It's like

internal scores, but it's basically if you
Go out of, outside of the internal tools.

It's like, uh, hrefs like links
like types of the links, like,

like, what, what traffic they get,
what, what, what are the top pages?

And like, then we go age, like the main
age, then we go technical, like what

structure schema, even the coolest part.

We like.

Pay the most attention right now with the
on page optimization is design elements.

Like for example, like quote like
a list like table other table,

you know, but but when you start
with the database, you know, the

numbers, so you can put like this.

Slots in this providers have this RTP and
you, you can play like this pay out and

whatever, like, so, so, this tool shows
like, elements of all the competitors.

Do they have this?

Do they have this?

Do they have this?

And just gives you the like final,
okay, you should work like, like,

on this design elements on this
structure with this keywords, you need

this many backlinks, like, I don't
know, 47 percent of outreach links.

And we also have the price
estimator, how much this backlinks

will cost you without like, like.

People force that will actually place
it like, so if you can, you can order

from some agency or whatever, but we,
we, by formula, we calculate the price.

So when you, you see, when you get
10 competitors go down, like to the

cluster research, let's say you analyze
a hundred keyword groups before like

two years ago, I was doing this.

In spreadsheets, maybe like
one day, half a day, just, you

know, to get all the numbers.

Now I just click five minutes and I
have all three, uh, four main dashboards

and just like, I understand what to do.

That's what I call data driven, you know,
like, plus the Coolest part, we have our

own crawler that see the hidden links.

So people who use PBNs, people who
hide links from hreflangs, it's like

super not white hat technique, but
you can, you know, on your website.

hreflang, like link to other websites.

So hrefs, semrush or majestic will not
show that is redirect no links, but

it will pass some or most of the link
juice to the main website you see.

So.

So we're trying to see what's
hidden what we can use.

What's the real picture, you know?

Cause like, I remember, I don't
know, it was like one year ago, one

guy came in and he has this store
that sells Delta eight gummies.

It's like, it's legal in
the state and whatever.

Like, and he said, I want to rank.

Top three and I have like 5K per month.

So we did the research and we see that
the nearest competitors like spends

20 5K on links per month, you see?

And then, uh, , I mean, is it real?

No.

Like, probably we, we're not gonna rank
it, but we can find some other group of

keywords that he can achieve with his
budget and then he can invest in the main,

like, you know, like you were a group.

So, yeah.

Doug: Sort of step his way up.

Well, man, and just to be clear,
that's your internal tool that you were

referencing the whole time right there?

Victor: Yeah.

Yeah.

It called search analytics AI, but it also
works with a search console can show you

top growing pages to like, basically, if
you know, in the public, it's seocrawl.

com that when you can connect a search
console and just integrates the data,

like, and just show you where is the
problems, where it's like, I don't know

Like some stuff to fix, just give you
like you, you, you can make your, you

know, decisions a little bit faster.

So like, that's where I invest most
of my money in the tools and the

processes because, you know, some
people do research just two months.

We do it like in one week and we budget
the project and just start doing it.

That's all like, you know, then we need
to execute according to the strategy.

And when you execute,
like, what do you need?

Like, you need to understand how,
what's the structure, how much you

need what's the content will be,
what's the templates of this content.

We will write onboard the
writers, you know, like, and.

After, you know, understand what links
we'll build is a digital PR in the

beginning, or it will be like outreach
links, or it will be like insertions or

some other links, you know, like, so.

Doug: Perfect.

Okay.

As we're wrapping up this portion of the
conversation before we switch over the

last, I don't know, six months or so,
there've been a ton of Google updates.

What impacts have you seen
in the iGaming industry?

Victor: All right.

We had only two issues when like it's
money keyword dropped like minus a

hundred and never came back, but it's
like best online casino plus country.

So it's pretty good
cluster, but we test a lot.

We, we, we had also like branded domains
like, or some other websites, like

one page websites, you remove content.

It started to rank back, you put
content back, it just drops again.

So, like, we playing with this, I don't
know, probably Google will roll out later.

You know, some corrections, but we,
I don't know, like, how to, like,

figure, like, some of these cases
still, like, I don't have like exact

solution, like step by step process.

But most of our site, uh, websites or.

Haven't dropped or grew like
a bit, you know, so, yeah.

Doug: So what conclusion can you draw
from adding the content and removing

the content like you described?

Victor: I mean like let's say you had a
website that generates like I don't know

10 players per day like FTDs, right?

And it dropped you just remove the
content, put the same offer, but without

content and started to give you 10
players back, why should you care?

Right.

Doug: Yeah, but, but I mean,
like from Google's perspective

or like what What is that?

Victor: I think Google tries
to find to fight AI content.

Cause it's a lot of like, not really
quality AI content, but, and I think

it's not perfect yet just to identify.

Is it like AI or it's like
written by humans, but maybe.

Like it was also generated, but writers
that use AI, you know, so, my conclusion

is, is to go more structure specific
where you have like semantic like it's

like schema, like where you use right
schema, you use right structure, you

use like so all of your content based
on the data from the database you

researched before you have it, right.

It has some proof and.

I know some website that grew
like last past six months.

They even show who reviewed what
time it took them to review this

casino, what device they use, like
for example, like Lenovo or like Mac

or from mobile phone and whatever.

So yeah.

So they, Add expertise in the article,
you know, like more structured data,

not just like generated content
without, that doesn't make sense, you

know, so it helped, uh, it helped.

Doug: All right.

Well, we're going to wrap
up this conversation.

So where can people find you and we'll
link up so people can get to it really

easy, but where do you want them to

Victor: go?

I don't know, LinkedIn, like, they
can type my name in the search and

it's all like, I do not I'm not in
the Twitter or like Facebook also

like sometimes, but most of the time
I work, so LinkedIn, yeah, sometimes.

Sounds

Doug: good.

Well, thanks a lot, Victor and everyone.

Be sure to check out the other
episode where we're talking

agencies and growing an agency.

Thanks to look to Victor, be
sure to check the link so you can

get to all his stuff out there.

And if you like the conversation
and you want to hear about how he

has grown his agency from scratch.

Check out part two, which is
the next episode out there.

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And that's it for today.

Have a great day and we'll
catch you on the next episode.