11. Email Newsletters Pros & Cons | Sean Markey Rank Logic | Part 2
Download MP3Welcome to the ranking revolution
podcast, your go-to source for
strategies and ideas for SEO.
Organic growth, content
creation and online business.
I'm Doug Cuttington.
I'm your host.
This is part two of the
interview with Sean Markey.
If you missed part one,
be sure to check it out.
We talk about his offer for
a fractional SEO director.
And in part two, we talk about email
newsletters, which I'm crazy about.
I love email newsletters.
They are seeing a resurgence with Google.
Algorithm updates and Google organic
search traffic kind of being.
If I said extremely volatile,
that would underplay how volatile.
The algorithm is, but the thing
is, newsletters are awesome.
You can directly reach your audience and
it is independent of any other platform.
There's very few things that
you could do where you can
reach your audience directly.
Podcasting is one email newsletters
is the other where you are not
reliant on any other platform.
So we get into the details about Sean
success with his email newsletter.
And yeah, I'll leave it at that.
I'm not going to ramble on,
so let's get to the interview.
We jump right in.
I started telling him how
much I like his newsletter.
Doug: because you are you are a great
writer I've I've wanted to unsubscribe
from your newsletter because you
know, there's so much noise in my head
anyway But it's uh, it's so good that
I stay on the freaking newsletter Sean.
So rank theory Yeah.
Let's, let's start talking about that.
So what, what is in your newsletter?
Like, what's the tagline?
What do you talk about?
Sean: I mean, it's kind of like whatever I
feel like talking about, which is awesome,
but I try and structure it like the,
the meat of the newsletter is usually,
uh, taking some stories that happened
during the week or the past week or
whenever it's coming out and just kind of.
I guess kind of laying them out in very
plain terms, like this is what happened.
This is why that's important.
This is what I think about that.
Here's how you could use
that, you know, yourself.
So it's, it's, I've, I've definitely
struggled with this because when
I, maybe not started, but like
at some point the newsletter was,
here's a site, go through it.
Like, here's what you can learn.
Like do this huge breakdown or do
this huge lesson of here's a new
SEO thing to add to your toolbox.
Those are fun.
Those are okay, but they take a long
time to write and those, those started
going out like once a month instead of
once a week and when I switched it to.
You know, just doing, uh, like,
here's what's been happening.
Like I said, here's why that's important.
Here's my take, blah, blah, blah.
People respond much better to that.
Um, and so it's almost like a, not that
I'm on the same level at all, but like,
almost like the daily show where it's
just like, here's what's happening.
Let's make fun of that.
Maybe there's a takeaway for you versus
like, I'm going to teach you SEO.
So let's like strap in.
So that's, that's usually what
the newsletter looks like.
How
Doug: old is a newsletter?
And if you're able to share, how many
subscribers do you have and other stats?
If, if you can't, that's
okay, but I'd love to
Sean: know.
No, I don't mind.
Um, I started in 2019.
Uh, just talking about age domains at
the time, nobody else was, uh, every week
I would put out a newsletter and say,
here's the domains coming up for auction.
This is why they're important.
This is what I would do with them.
And that was a big hit because at
the time people, the age domain
stuff was not at all mainstream.
Um, and I probably did that for
about a year, year and a half.
And then it started to transition to like.
You know, this big, long
newsletter about something.
And as so, so that's, that's how it
started and when it started and I've got
about, I think I just did a list purge.
So I'm down to like 3, 300 again.
I'm not good at growing the newsletter,
so it's not like, uh, a huge.
We're running Twitter ads and, you
know, we've got this referral program.
Like I hate all that stuff.
Unfortunately, cause I would love to
have a 20, 000 subscriber newsletter
instead of three, but you know, the
3000 people really connect with it
and hopefully like yourself just
can't bring themselves to unsubscribe.
What's your open rate?
It's in the, it's like 59, 60%.
That's crazy.
It's pretty
Doug: good.
Yeah.
That's insane for a marketing list.
Mine's about 25 to 30%, depending
on like the topic and all that
kind of stuff, which is much bigger
Sean: though, right?
Just
Doug: a little bit.
I'm about an 11 or a
000, something like that.
So that's like three or four X.
Yeah.
Well, I started like.
Six years before you, so.
Yeah, it's all, it's
all relative, I guess.
And you probably have a very high
click through rate and you have,
you have various links in there.
So one comment that I'll have,
there's a newsletter that I'm on.
It's for some software company and
they've sort of transitioned to.
Just like the best of like links out.
It's like a curated list There's no
commentary though So it's just like
hey someone else better than us wrote
this thing on twitter and i'm like if
I wanted to go Waste time on twitter.
I would just go there and i'm like what?
Like who is, like, why did
they think this is a good idea?
It may be doing okay, but basically
people are just like clicking and not
learning about their product at all.
And I think it's probably a waste.
So you have commentary and you put in
a lot more detail and you may disagree.
Sometimes you agree.
But, but anyway, you have links in
your email, so your click through
rate is probably pretty high.
Sean: Yeah, it's, I mean, all relative.
I think we're usually.
Around.
10%, maybe a little less
sometimes which is not bad at all.
Um, I've got a, a section at the top of
the newsletter called featured snippets.
And I just link out to like two or three
things that are interesting that I don't
feel like talking about or that, you
know, I don't have a huge opinion on, but
I think still something that should be.
You know, it is worth sharing.
So I share those there.
And then, um, another thing I've
done that's helped a lot is I, I
hate doing those like, Hey, like,
if you don't click this link, you
have to unsubscribe unsubscribe you.
But like, you have to, you still
have to clean your list up.
And so what I started doing is I know
a lot of people You know, block email
trackers and don't, um, it's really hard
on the, like on ConvertKit, which is
what I use to know if someone's engaged
or not, if they're just blocking that.
And I myself block that.
And I, and it's so annoying when I
get unsubscribed from lists I like.
Because I block all that.
So I started doing the thing, uh,
in the intro where I'm like, Hey,
here's the, I have a page on my site
called slash meme, um, bring theory.
com slash mean.
And I say, here's the means this
week, click this so that convert
kit knows you're, you know, engaged.
And, uh, I won't bother you about,
you know, unsubscribing in the future.
And that gets a, that gets the
most clicks every week for sure.
Doug: They're pretty funny.
That's smart.
Yeah.
All right.
So.
You have a, you have a good list.
It's converting to, you know, customers.
Do you run ads as well?
Sean: Sometimes I do.
I don't like it.
I I'm, I shouldn't be in charge
of any business just because I go
off of my own preference instead
of what's actually valuable.
Like, you know, I mean,
a 3, 300 person list.
Isn't commending a ton of ad revenue
anyways, but I do run ads occasionally
at this point, I try and only run ads
with people by like the entire month.
Cause I find it annoying, have to
go and make the ad and put it in.
You know, uh, I, I also
operate on laziness.
So again, that's not
great, but I, I do ads.
I think it's, I think it's eight
50 right now for three ads.
So, you know, it's not paying all the
bills, but it helps a little bit for sure.
And I definitely don't, don't
sell that every month either.
Cause I don't think it's the most
attractive way to, for other people to,
you know, I don't think my newsletter
is that attractive to advertisers.
I would like to, I think once I
finished my course and once I have
some more things to offer, I'll just
kill ads completely because I'd rather
just keep all the value to myself and
not let anyone else have any of it.
Right.
Doug: And then, you know, at the end
of the day, like when you, if you do
share something, it's like, because
you'd love the product or you think
it's a really interesting, whatever
versus like someone paying you.
300 bucks to do it.
So, okay, that's cool.
You mentioned you're not a,
like a big, like growth person.
So where have your subscribers come from?
Sean: They used to come from
Twitter before it sucked.
I don't, you know, other people
may disagree with me about that
statement, but it's garbage now.
I, I, I'm posting the same stuff I always
did, and I barely get any engagement.
And I, again, uh, for better or worse,
refuse to play the, like, you know, just
post for like rage baiting or whatever to
get more clicks to it's just not who I am.
So these days, a lot of
subscribers come from.
Just people telling other people
about it, or, um, I still post some
stuff on Twitter and like one out of
every 30 get some attraction, some
traction and people come from that.
I, I have been taking a course
about how to grow a newsletter
using like LinkedIn and Twitter ads.
And so I'm going to start trying
all that, but I mean, at the end
of the day, I don't grow very much.
You know, every send probably
about 15 to 20 people unsubscribe.
And I don't always get 15 to 20
people to sign up within a week.
It's just very slow.
Um, so yeah, it's Especially when
I get rid of 400 people that don't
engage at all, then it goes way down.
So, it's not the thing I'm best at, but
I'm not really interested in doing a
lot of, like, the Twitter auto posts.
Like, oh, if you like this
tweet, sign up for my newsletter.
I hate seeing that, so I
don't want to do that myself.
Like I said, terrible marketer.
Don't follow me.
Doug: The that's funny.
What about like the
standard lead magnet stuff?
Why not do that?
Sean: I don't.
So the other thing is like,
maybe it's a psychological thing.
Like if I had a more normal newsletter,
I think if I was like, Hey, here's the
best stuff from the week, you know,
click on these links, like you were
saying, like, those are easy to grow.
And I think they're very churny, but they
still, Are successful, you know, you can
monetize them with ads and everything.
But for me, like it's such a,
I mean, you, you've read it.
It's a weird email.
It's very non traditional.
And so it's hard to convey that in, um,
In a little, you know, uh, in a Twitter
ad, for instance, or in an opt in,
it's like, Hey, if you like, whatever,
I don't really blog that much either.
So that, that's also a reason why it's
not a great, but it's like, if you
liked this breakdown of this site,
I did sign up for my newsletter.
I'll give you this spreadsheet and you
know, you'll probably unsubscribe after
one or two, because like, you won't
know what you're reading if you don't
really know what you're signing up for.
Some people connect with
it and it's really great.
And, and I just think it's more effort
than the payoff would be at this
point, because I'm not like, you know,
writing about age domains every week.
So people who were like going
to my site, like, Oh, I really
want to know about age domains.
I'm going to sign up and get
this like checklist or whatever.
And then I get on this newsletter.
I just don't do that.
Doug: Can I work, you want to
workshop something really quick?
You don't have to do
it, but I have an idea.
Okay.
Sure.
Sure.
Hit me.
You did some great breakdowns in
previous emails, and I think those
could serve as like a guest post.
Like it, consider this an invitation,
Sean, to put one of those breakdowns
on my site, niche site project.
And then people get your vibe
from the breakdown and they
see it's pretty analytical.
And then it's like, Hey, if
you want more of this stuff, go
sign up for Sean's newsletter.
So I think you can repurpose some
of the content you already have and
deliver what is actually in newsletters.
Right.
So people know what they're getting into.
Break.
I, I think getting in front of, you know,
other people's audiences and I know you're
taking the course on Twitter, LinkedIn,
whatever, like those are probably fine
and maybe that's perfect for the agency
leads that you want to come in, but
from another perspective, some people
do like those big, long analytical
breakdowns, any thoughts on that?
Sean: Yeah.
I mean, thanks.
I'll definitely take you up on that.
But one of the, so how I've thought
about it is like, you know, if I was
putting those on, I've put a couple on
my own site and they've done well if
I could, I've gotten clients who read
that, uh, referred by someone else and
then contacted me, but like, there's
not a lot of traffic going to my site
and so putting stuff there, I guess
over time it might be You know, build
up if I had a hundred, 200 blog posts.
But just it's not a place
that gets a lot of traffic.
And so I haven't considered like
going, uh, the guest posts route,
finding people for whom would be okay,
you know, with me posting some very
high quality content on their site.
Yeah, no, that's something
for sure to consider.
I appreciate that.
Sure.
Doug: Yeah.
And then the other thought, like I,
way back when it first started and I
don't know, it was probably like 2014.
I emailed Brian Dean at Backlinko
and I was like, Hey, I really want
to, I would love to guest post.
Maybe he asked me for a link or something.
And I was like, sure, I'll share it out or
whatever, when he was promoting something.
So, He said case studies are
the hardest things to get.
So if I'm trying to guest post at
places, not necessarily backlinko,
but if you have a case study, then
people are like, I, I can't do that.
I'm not going to do this
work and you already have it.
So, so anyway, yeah, it is
another set of work, but just.
Thinking of the pipeline and
then like newsletter growth.
And if you're like, you know, I don't
care about the links too much and
they get this great, valuable piece of
content, then it's kind of a no brainer.
You have to be dealing with like the
right caliber of person to see the
value there and not see you as like
competition or whatever, but there's
a lot of blogs out there, you know?
So,
Sean: yeah, or, you know, I mean,
that's a great idea doing, uh,
like a, they called hacker moon.
You know, they focus on crypto or
they focus on SAS or something like
it might be with a business focus
getting on something like that.
I think, I think traditionally people
are like, I just want the link, like,
shut up, just post my thing and,
and like, give me a link to my site.
But could be, could be interesting.
I'm definitely going to give it a try.
Maybe I can chat with you in the
future and let you know how it goes.
Maybe this will be a case study.
Yeah,
Doug: exactly.
Yeah.
Everything, everything's meta.
Like before we started recording, I
was like, Hey, I'm starting the podcast
and I'm planning on selling this thing.
So I could talk about that too.
So like, even if it doesn't work, I
could talk at conferences and say,
Hey, I tried to start a podcast
and sell it and it didn't work.
And here's why, which is, I mean,
people love to see a train wreck.
So, okay.
All right.
What, what else with the newsletter?
I mean, I could tell when you.
You write it.
There's a lot of personality,
but do you use any AI, uh,
assistance at any point in time?
Sean: No.
And AI could not produce
the trainwreck sometimes.
The, the ranting and the, the metaphors.
It's all, it's all human.
And we'll continue to be so.
I'm not against AI necessarily, but
like, man, if I wanted to read an AI
generated summary of something, like I
wouldn't subscribe to your newsletter.
I would just generate the AI,
like it's available to everybody.
Like what, what is your, you
know, value prop in that case?
I feel very strongly about that.
So it's all me.
And, uh, For better or worse.
Doug: I was chatting with a friend
who is creating custom GPTs trained on
his previous emails and previous work.
And I think it comes pretty close.
I think he uses it as like
a first draft, but he.
Pretty much switched over
and said, you know what?
I'm like, I used to write the emails,
but like, this is doing a damn good job.
It's 80%.
I'm not saying you should do
it, Sean, but like, do you think
it's getting closer and closer to
replicating if it's trained properly?
Sean: I don't have a ton
of experience with that.
So like, I haven't seen it to be able
to say yes, but like, I'm just, I don't
know, like for me, like my newsletter
always be me writing it 0 percent AI
for as long as I'm writing it, I it's,
it's almost like a creative outlet
and that's what I mean when I say
like, some of the emails are weird.
Like, I don't know if you saw the
one from last week, you might not
have, but I got rid of all of the.
The featured snippet section, the
news and updates, the sites for sale.
And I just wrote this weird second
person point of view about going
through the user's journey of,
of like finding this product.
It was weird.
Like it's a business B2B email and
yeah, I'm kind of proud of that.
But, uh, I think of myself as a creative
person and sometimes I need to do
something weird and like outside the box.
To satisfy myself, I cut a lot
of unsubscribes from that one.
Like it wasn't, it wasn't what
people signed up for necessarily.
But I got a ton of people are
like, wow, this was the best
newsletter I've read from you.
Like it was really awesome.
So just changing it up and being creative.
I think people respond to that.
Um, I've, I've done this in the
past where it went really terribly.
Um, And so not every, not everything
is an A plus, but, uh, I think
that's important to me to, to keep
it fresh and weird and my own style.
Doug: I do that with either
the podcast or YouTube as well.
And I try not to look at the analytics
too much because you start doing
weird shit, you know, if you look at
the analytics on YouTube too much.
Um, but I like the change of format.
Right.
So, and this was the email
where you talked about, um,
like opening a coffee shop.
Right.
Yep.
Mm-Hmm.
. Okay.
Yep.
And Vermont.
Yep.
Funny thing like the, one of my
friends in town was looking to open
a coffee shop and he's actually
talked about it for a few years.
We've chatted before, but he actually
put in like a letter of intent to
lease a place and went down the
route and started pricing things out.
And yeah, it was a very
interesting process.
I mean, we was trying to talk to a lot
of folks in town and really wanted to
have a community space, but ultimately.
He decided to not open it.
So when, when I was reading it, I
was like, Oh, this, I like, I know
what you're talking about here.
So
Sean: yeah, it's weird.
It connected with a lot of random
people who had these thoughts
before, or just like connected
with the idea of opening one.
I don't know.
It was, it's sort of like a kind
of serendipitous, like, all right.
I'm writing a weird one this week.
I can't help it.
And people like it.
Sometimes they don't.
Like I said, I did another one.
Where I was making, I don't talk
about this too much, but I'll tell
you, um, it's kind of a funny story.
Like three years later, I did this
email where I was just making fun of
the SEO industry, which I'm a part
of and how it's just like a complete,
like a day in day out doing the
keyword research and like getting,
getting beaten down by Google and.
A lot of people emailed
me after I sent it.
They were like, are you okay?
Like, you know, here, like,
I'm really worried about you.
Like, here's a suicide hotline
that you should call them.
And I, so I quickly wrote
and I was like, I'm fine.
Uh, this was not a joke, but it was
kind of trying to, you know, make fun
of a thing we all, I think, think,
but it didn't come out that way.
And, uh, I think that's the
last time I did something weird.
So it's been a while.
Um, yeah, so it doesn't always work.
That's just an
Doug: example.
Do you like sort of dark standup comedy?
Is that where that came from a little bit?
Sean: Oh, yeah, I the worst
most inappropriate is What
really makes me laugh?
So, uh, I try and try and not go
there too much And the thing is like
I sent this to two or three people
before I was like, is this okay?
like can I do this and they were
like Yeah, it's kind of funny.
I like it.
So, uh, not everyone felt the same.
I would
Doug: have said the same thing.
I like that same kind of dark
humor, like the more inappropriate,
the, the funnier it is.
So yeah, I could see how
that wouldn't land though.
A lot of, a lot of people
are pretty sensitive.
Yeah.
Yeah.
Okay, cool.
Well, when you start writing these,
so, you know, we've gone through like,
you're not using AI sometimes it's
kind of, Different than the normal kind
of email someone would expect from an
SEO focused industry email newsletter.
What's the process look like?
Do you, are you working on it all week?
Do you have like a list of different
ideas that you're workshopping and
you're like, that's not going to
work this week or how does it look?
Is it really messy?
Sean: Yeah, it's, it's like the
worst possible way to do this.
Um, I, I just.
Like over the week, if I'm on
Twitter or if I see articles,
I'll like kind of save them.
And then in theory, the idea is
like, pull them up, see which
one I want to write about.
But once I start writing, you
know, sometimes I'll write about
one thing and they'll just be
really long and really ranty.
And sometimes it'll be a couple of things.
And it's just like when I open the,
uh, The email, I just start writing,
like whatever shit pops into my head.
Uh, mostly that works out.
Um, it does take me like an
entire day to write these things.
Um, so like if I, if I think
this week I wrote it on Tuesday
or no, I think it was yesterday.
Um, it took the entire day.
Like I started it around 10 a.
m.
and I think I published it around 4.
30 or 5.
Just takes a long time, but it's very
authentic and it's very, you know, I
give it a light editing cause I misspell
everything or type thing instead of think.
Stuff like that, but, um, typically
they're not, you know, I don't
sleep on it for a night and then
come back to it and make edits.
I probably should.
It might be better if I did.
Um, sometimes if I'm really, if I'm
really mad about something, I will
maybe mess around with it and then
kind of delete it and start over.
Um, For example, like, uh, Ahrefs did
this thing, and it was like, the, the
top, uh, Who's the new guy they hired?
Law, Ryan Law, I think?
He's like, hey, send me your, your
newsletter, I wanna read them,
uh, I'm making a list for Ahrefs.
And I did, and the list came
out, and it was a fine list.
Um, I'm biased, it didn't include
me, so I think it was a bad list.
Um, but what it did was it included all
of the newsletters you already know.
You know what I mean?
The newsletters everyone reads
already, and it's like, Great.
Like that's super helpful, I guess.
Um, you see, I kind of
have an attitude about it.
Um, but I, I went to write about that
and I was like, Ooh, I'm way too mad.
Like I'll regret sending this.
Uh, so I, I, I let it sit for a
week and then I wrote about it.
And it's one of my personal
favorite newsletters that I've ever
written because probably because
I let it sit and thought about it.
So, you know, maybe one day
in the future, uh, my process
will look a little different.
And I think that.
It might produce better newsletters,
but it won't be as fresh and as weird.
And I kind of don't want to lose that
because I think that's something that
a lot of people like and respond to.
Doug: Got it.
I have a friend who's been blogging for.
I don't know, 10 years,
something like that.
But I think he says that he has a
couple hundred partially written
drafts that he like starts.
And I mean, really, he should probably
just like delete some of them or honestly
now the, these days he, maybe he could
like export it, put it into chat GPT and
like, at least get a list of his ideas
with like three bullet points and then
he could go back to it instead of like.
Ramblings of a madman, but
yeah, it's, it's interesting.
Like there is a rawness and
just like a fresh, authentic
take, which I do appreciate.
And I usually do that with my emails.
Typically I'm, I'm writing
them and sending them out.
Maybe 50 percent of the time.
And then others like I'll do a draft
and go through and I will use like chat
GPT or other tools and say, people that
haven't objections, what questions would
they ask and how can I go ahead and take
care of that just as a sort of a writing
coach kind of thing, but okay, cool.
Anything else about the process?
Do you, do you include a lot of images?
Oh yeah.
How long are the typical emails?
It's like 2,
Sean: 000 words almost.
They're really long.
Um, and some of that is quoting, you know,
from the articles I'm, I'm talking about.
Um, my cat has joined us.
Sorry.
Um, but yeah, they, they, they tend to
be long and, I really try and do a lot of
upfront work when people subscribe to get
them to respond to me, uh, to like the
welcome email and to drag me into the main
tab or whatever, because, like, I'm, some
of these emails talking about CBD oil,
like testosterone boosters, like all this
spammy stuff, um, and I do include a lot
of links and a lot of images, and I think
that, you know, That really produces a
fairly low, or I guess a fairly high spam
score, you know, to, to get caught up.
Um, so yeah, they, they do tend to
be long about, I think the last one I
sent was like 1900 words, almost 2000.
And that's, that's pretty typical.
Um, and I do put in a lot of images.
So I think there's a fair amount
of that that goes to spam because
of the nature of the emails.
Doug: Okay.
All right.
Well, as we're wrapping up here, what
do you see rank theory heading in the
next, you know, few years, I would say.
Sean: Um, I'm definitely trying to turn
it into like more of a creator brand with
an agency kind of built on top of it.
Um, I think that I think
that that suits me the best.
Like, like I said, I really
care about creativity and doing
this kind of creative work.
I'm not a good, really technical
SEO, um, myself, though my team
member is, um, my partner is.
So, Yeah, like, like just, I, I
recorded my first YouTube video today,
I hate being on video, but I think
that's really a way that I have to
try and grow, try and grow things.
So, yeah, um, just, just being
more, like producing more content.
Right now I produce one email per
week, but I would like to produce
more blog posts, produce more, videos,
turn those into podcasts, et cetera.
Doug: Got it.
Okay.
Well, I mean, the newsletter is
definitely a great platform to jump from.
And I mean, at the end of the day,
like the great thing is it's really
different audiences too, in my opinion.
So like you can repurpose the content
and like completely different people
are going to see it on YouTube and
you can do the same damn thing.
So, yep.
So yeah, yeah, this is awesome, Sean.
So we kind of wrapped it up.
Is there anything else with the
newsletter that I didn't ask you
about that is important to cover?
I don't
Sean: think so.
I think, I think we definitely touched on
all the, all the important bits for sure.
Doug: Cool.
Well, where can people find you?
Sean: Uh, go to ranktheory.
com.
That's the main place.
Uh, there's a big signup
form right on the homepage.
I'm also on Twitter at Sean Markey.
But, uh, I'm not a very good tweeter
by these days standards, I guess.
So I don't know if that's the
best, but definitely, definitely
sign up for the newsletter.
That's where I, that's where
I put all my energy each week.
Doug: Awesome.
We'll put a link for that.
And yeah, I recommend the newsletter.
Like I said, I'm on it.
I read them each week and,
uh, it's pretty entertaining.
So thanks a lot, Sean.
Appreciate it.
Sean: Yeah.
Thanks.
Thanks for having me.
Thanks to Sean and be sure to check
out rank theory, follow the links so
that you can set it for the newsletter.
And I'll tell you, you
know, it's not for everyone.
I like it a lot.
I've been on the, on the list for a while.
And you'll know immediately
if you like this style or not.
It's kind of fun reading
through it as a, as a person
who writes an email newsletter.
And seeing how.
He writes in the way he presents.
The, whatever he is trying to share.
Uh, whether it's, um, A little bit
of a tangent or if it's like a very
actionable set of things, which
there's quite a bit of variance.
So thanks a lot for checking out
the ranking revolution podcast.
If you do want to help out.
Make sure you like and subscribe
and wherever you're consuming
this subscribe, leave a review.
I tell you this every time, if you
haven't done it yet, it really does help.
I know.
It has taken me a while to even leave
reviews for some of my friends podcast.
And it just takes a few minutes.
You could do it directly on your phone
or whatever, but it does truly help out.
And I appreciate everyone that
does leave a review out there.
So thanks a lot.
And we'll catch you on the next episode.